Pratiksha Nihalani, a marketer with over a decade of experience across BTL, regional, and pan-India marketing operations in the financial services industry. I currently work as an Offline BTL Marketing Manager at Mirae Asset Sharekhan, where I lead large-scale campaigns focused on lead generation, cost efficiency, vendor management, and seamless execution across regions.

My professional journey includes working with reputed organizations such as Mirae Asset Sharekhan, HDFC Bank, and Bajaj Allianz, where I’ve handled everything from branch-level activations to national-level initiatives. I enjoy building systems, simplifying complex marketing processes, and creating structured approaches that deliver consistent results.

Through Simplex Marketer, I share my learning as a practitioner and teacher, focusing on making marketing simple, practical, and easy to understand, while also exploring how AI can be integrated into marketing to improve efficiency, decision-making, and everyday execution. I’m Pratiksha Nihalani, a marketer with over a decade of experience across BTL, regional, and pan-India marketing operations in the financial services industry. I currently work as an Offline BTL Marketing Manager at Mirae Asset Sharekhan, where I lead large-scale campaigns focused on lead generation, cost efficiency, vendor management, and seamless execution across regions.

My professional journey includes working with reputed organizations such as Mirae Asset Sharekhan, HDFC Bank, and Bajaj Allianz, where I’ve handled everything from branch-level activations to national-level initiatives. I enjoy building systems, simplifying complex marketing processes, and creating structured approaches that deliver consistent results.

Through Simplex Marketer, I share my learning as a practitioner and teacher, focusing on making marketing simple, practical, and easy to understand, while also exploring how AI can be integrated into marketing to improve efficiency, decision-making, and everyday execution.